Designing an online e-commerce website to customize the backlight of your Macbook
Uncovermac is a company that replaces the backlit Apple logo on your Macbook with whatever you like. You can choose your favorite logo from the gallery or you can opt out for a custom-made design.
The goal of this project was to design a new responsive website where potential buyers of an 'Uncover' would get an impression of the possibilities they have to customize their Macbook and order their own.
As a designer I was responsible for the interaction design, prototyping and the visual design.
After some design iterations, based on stakeholder feedback we launched the website. After the launch we improved the website based on user behaviour and a/b testing. In the last couple of years, Uncovermac has via the website helped hundreds of people and companies to customize their Macbook.
2015 & 2018